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Walter Benjamin in the Mall of America

Walter Benjamin in the Mall of America — installation view at KW

Walter Benjamin in the Mall of America, from the Mall of America photo series. Various sizes, 2012.

Project Overview
What is the relationship between the spectra of a Parisian convent, kidnapped heroines in gothic castles and loafer covered passages of Paris? What is common among visitors to the Universal Exhibitions, players captivated by the neon lights of Las Vegas and onlookers fascinated by shopping malls? All are caught up in enclosed spaces saturated with fantasy, phantasmagoria. Trying to decipher these spaces as interpreting a dream, by superimposing their actual genesis and their mythical oppositions. For phantasmagoria contains within it the elements of its own negation.

This series of photographs was taken over three days I spent at the Mall of America in 2012. The final color images are printed on Fuji Flex with an ultra-high gloss finish which matches the visual aesthetic of the mall. When the images are displayed they are hung together in groups based on their location as well as various visual patterns that emerge both inside and outside of one of America's largest shopping malls.

Marc Berdet, who has studied and published several definitive books about Walter Benjamin, provided me with detailed maps of the mall and its various traffic patterns and suggested motifs from abroad as I spent three days photographing in and outside of the mall in Bloomington, Minnesota.

Mall of America — Photographs
Mall of America — concentric circles photograph

Walter Benjamin in the Mall of America, from the Mall of America photo series. Various sizes, 2012.

Mall of America — rooftop parking lot, Alaska sign Mall of America — red fire hydrant against brick wall
Mall of America — carousel with onlookers

Walter Benjamin in the Mall of America, from the Mall of America photo series. Various sizes, 2012.


Installation Views — KW Institute for Contemporary Art, Berlin, 2012
KW Institute for Contemporary Art, Berlin — courtyard exterior

KW Institute for Contemporary Art, Berlin, Germany, 2012.

Walter Benjamin in the Mall of America — installation view, two viewers Walter Benjamin in the Mall of America — installation view, wide room
Walter Benjamin in the Mall of America — installation view, wall detail Walter Benjamin in the Mall of America — installation view, table with ephemera
Walter Benjamin in the Mall of America — installation view, visitors

Walter Benjamin in the Mall of America, installation views, KW Institute for Contemporary Art, Berlin, Germany. Various sizes, 2012.

The photographs in this series were developed with writer Marc Berdet in support of his research into Walter Benjamin. Portions of this were published in Théorème 21, Walter Benjamin special issue, 2014, Presses Sorbonne Nouvelle. Available from the publisher: psn.univ-paris3.fr.

Photographs from this series were shown at the KW Institute for Contemporary Art, Berlin, Germany.